Publicitarias
Let me talk about Publicitarias, my love. 💜 Publicitarias.org is a Latin American organization committed to increasing the visibility of women in the creative industry. Since 2020, I've had the honor of serving as the ambassador for Publicitarias in México—leading projects that not only highlight female talent in advertising but also foster inclusion and diversity beyond the industry.
✨ Today, we’ve awarded 4 advertising scholarships with Miami Ad School in Mexico and facilitated over 50 mentorships to empower creative women and students across universities, companies, and congresses—and now, in 2025, we are official speakers at Cannes Lions.
I genuinely believe that, as creatives, we hold the power to build a more inclusive industry—one idea, one project, one conversation at a time.
In 2023, Publicitarias launched ABCsexario, a creative kit designed to help teenagers openly discuss taboo topics around sexual education.
We collaborated with sexologists and women illustrators to create a tool that sparks real conversations. To amplify the project, we also partnered with Beatmina Music + Ana Skala to launch an original song that brought the message to life.
Master Cause
Master Cause is a project that offers affordable classes for creative women while also raising funds to support a cause. In 2020, we collected funds for "Casa Frida", a refuge that provides housing, healthcare, and rescue services to the LGBTIQ+ community in Mexico who suffer from extreme violence.