México Unido by Cerveza Indio

I wrote this commercial for Cerveza Indio and created the concept “Mexico Unido”. Not everyone is aware that in Mexico we all live different kinds of realities. We don’t speak the same, we don’t dress the same. We share some things, but our beliefs, slang, and culture are in some way different.  This commercial is very special to me because it’s the first commercial in Mexico that includes slang for all Mexican states in order to remember to all, that even if we talk differently we are all the same Mexico.