PAY BY RECICLING

The first food truck where you pay with your plastic bottles.

Even when recycling is NOT the solution to the problem generated by plastic, education on the management of this waste does generate a positive change. Therefore, "Pay by Recycling (Paga reciclando)" is a campaign that seeks to show consumers that PET (Polyethylene Terephthalate a.k.a. Plastic) has value. It is important to communicate to consumers that these wastes have a value that can be translated into a good when we are responsible for our waste.

All food was made with Hellmann's Mayonnaise.

PAY BY RECICLING

The first food truck where you pay with your plastic bottles.

All food was made with Hellmann's Mayonnaise.

➤In Mexico, 9 billion plastic bottles are produced every year — yet recycling culture remains low.

In 2019, Hellmann’s launched the first 100% recycled and recyclable jar — but we knew we could push further.

That’s why we created "Pay by Recycling", the first food truck where meals were paid with your plastic bottles.

Through this activation, we collected tons of plastic bottles and showed consumers that their waste had real value.

Delicious food, recycled bottlers, and a powerful message: More flavor, less waste.

PAY BY RECICLING

The first food truck where you pay with your plastic bottles.

All food was made with Hellmann's Mayonnaise.

➤In Mexico, 9 billion plastic bottles are produced every year — yet recycling culture remains low.

In 2019, Hellmann’s launched the first 100% recycled and recyclable jar — but we knew we could push further.

That’s why we created "Pay by Recycling", the first food truck where meals were paid with your plastic bottles.

Through this activation, we collected tons of plastic bottles and showed consumers that their waste had real value.

Delicious food, recycled bottlers, and a powerful message: More flavor, less waste.

RESPECT COMPANY

JOSE CUERVO