TWEET EXECUTIONER

Back in the days when Twitter was hate and… 🤔. Ok, wait. When it was named Twitter and not X. Just back in 2011, while I was working in Mexico, we launched a campaign to activate Burger King's social media account on Twitter. We decided to use the Burger King mascot as the face of the campaign. Our idea was to give the people the power to decide which tweets they liked and which ones they didn't. To make it more engaging, we had the mascot act like a king and execute the tweets that the users didn't like. The campaign was a great success, and it was received very well by the audience.
Fun fact: I was the first community manager to open and manage all of Burger King's social media accounts for Mexico (the entire country). That was crazy, but it's another story.